Community was founded in the early 1970's when it was fair game to refer to the founders as "bean munching tree huggers"! The company was established in a squat in London, buying wholefoods to service the budding health food consumer. Both the founders of the business and its customers were concerned about poor quality, highly processed foods, the use of additives and preservatives, the indiscriminate use of pesticides and artificial fertiliser in crop production, and the increasing use of "health food supplements".